Transmedia IS the future of marketing. From True Blood to Old Spice, from Mad Men to Knorr, brands using transmedia approaches have achieved some of the most culturally significant successes in recent years and this is an evolution in media and marketing that is only just beginning. In the 21st century narratives are no longer confined to one medium, they extend across multiple platforms, and intertwine the real world with the fictional. Transmedia may be the latest marketing buzzword but it’s a very simple concept – telling stories across multiple platforms.

Join us for a panel discussion delving into the latest cutting-edge transmedia applications and approaches, as well as the implications of transmedia experiences in our daily lives. You’ll walk away with a unique, new perspective on how to create not just a captivating multi-platform narrative, but what it takes to truly thrive in the future of marketing.

Speakers:
Jenka Gurfinkel - Strategist at Espresso
Marta Kagan - Managing Director, US at Espresso
Jan Libby - Experience Designer at Wieden + Kennedy

Presented by FutureM (an MITX event)